Climate Counts is a non-profit that supports consumers power to effect environmental change by leveraging their purchasing power to support companies that are doing right by the planet. Click here to holler at their 2008 pocket guide so next time you’re shopping you can choose wisely.
Nike, IBM, Unilever, Toshiba, P&G, HP and Sony are among […]
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The Game Speaks About The Kids and Justice…
The New York City Police accused of murdering Sean Bell were acquitted last week and rapper The Game (29) responded with a powerful video. Nothing conveys urgency and desperation like a well-executed Dead Presidents reference, but the message here is particularly interesting for IWRI. If Game Ran It, young communities would use technology to communicate, […]
Days of Blunder
We like to provide a very up-to-date/real-time vibe here at IWRI. Therefore I’m technically live-blogging from the front seat of my father’s ride whilst some teenage asshole is making our trip to the Poughkeepsie train station an interesting one.
I noticed his gray-primed poopbox turning onto 9W off of Route 32 on the outskirts of Kingston, […]
Forget Brain Age: Researchers Develop Software That Makes You Smarter
Brain researchers for the first time claim to have found a method for improving the general problem-solving ability scientists call fluid intelligence, otherwise known as “smarts.” Fluid intelligence measures how people adapt to new situations and solve problems they’ve never seen before. It differs from crystallized intelligence, which takes into account skills and knowledge […]
Arnold R&D Lab
If I Ran It, ad agencies would be full of tangential specialists, interdisciplinary exploits, and random (but useful) projects not billed to clients but built for people!
If you didn’t know, Innovation is officially the new buzz capability for ad agencies. Back in the day, strategic planners were the ‘hot thing’ that agencies used to […]