Despite what you may think about dating columnist Julia Allison, you can’t deny the chick is running it. Her story is a blueprint for how to create a sustainable personal brand and expand it into other mediums.

Check out “The ‘Oh Fuck’ School of PR” slideshow on Gawker and the cover story from the July issue of Wired.

Success finds those that become their own monster, and Julia Allison is exactly the kind of ladytron we like to chat about in the If We Ran It war room. Julia’s success is a great example of how us Y kids make our own rules.

If we ran it, the Julia Allison story would be required reading.