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ABOUT THE AUTHOR —

One foot in the boardroom and the other in a discotheque, he is neither a stranger to a SWOT analysis nor electro house. A young person with big ideas, Michael has already helped brands such as Adidas, Coca-Cola, NBC, and Target achieve success through insightful strategy (keeping it real) and inspired creative vision (holding them down). Witnessing an emerging class of young people around him creating ideas and products that compete on the world stage, Michael along with partner in crime Marissa Shrum thought to start If We Ran It to give additional momentum to the movement.

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